If you are trying to get your phone case business off the ground, things are looking pretty good right now. For starters, there are over 7 billion mobile devices in the world and there will be around 4.68 billion people using mobile phones by 2019. This means there will be plenty of opportunity for you to find clients and set yourself apart from your competitors. And it’s not just a one-time thing either, because 44% of smartphone users in the US buy a new mobile phone every two years, which means they are potential repeat customers.
In order to attract more people to buy your phone cases, you will have to do some heavy lifting when it comes to marketing and building your online reputation. Online reviews are all the rage these days and they can make or break your business. How do you get some great ones? Read the following 7 tips.
- Allow Your Customers to Leave Reviews on Multiple Platforms
According to Joe Hudson, who is the head of marketing for essay writing services, you can’t expect all of your existing or potential customers to use the same platform for reading and leaving online reviews. The most popular platforms are obviously Yelp and Facebook, but you should also customize your Amazon page, if you have one, as well as your Google My Business page, because those reviews will show up inside Google search results. Finally, you can do what Case Escape has done and set up a review section on your official website and your profile on Etsy.
- Direct Customers from Your Website to Review Platforms
Plenty of customers are coming to your website because they have read reviews about your business on third-party websites. Once they have made a purchase, you should make it easier for them to leave reviews on those same places. You can do that by setting buttons for each of those sites, such as Yelp, Facebook, or Amazon on your official website, blog, or even inside your emails and newsletters.
- Turn Bad Reviews into Positive Experiences
Getting a bad review is not the end of the world. In fact, it can actually be helpful for your phone case business. Bad reviews, if they are constructive, can help you identify a problem inside your company. The worst thing you can do is ignore or delete them, because users are more inclined to trust businesses which feature a few bad reviews as well. Furthermore, by responding to each bad review, you are allowing users to hear your side of the story and to see that you genuinely care about their opinion.
- Offer Discounts, Coupons, or Other Incentives
You will find that it’s much easier to get a good review than to get one at all. People don’t like to bother with leaving reviews, but if you can provide them with an incentive, they might change their mind. You can offer them a discount on their next purchase, coupons, gift cards, or even cash, if your phone case business can afford it.
- Create Infographics, Case Studies, or Comparison Charts
Case studies allow you to present your potential customers with some cold, hard facts about your phone case business, which in turn improves your transparency and authority. However, for those users which are a bit more impatient, you can compile all the sales data and turn it into an infographic or a comparison chart. This type of visuals is easily digestible and enables you to demonstrate why your business is a superior choice.
- Choose the Right Moment to Ask for a Review
Asking your customers to leave a review right off the bat may come off as pushy, which can cause them to leave a bad one, due to poor experience, or to change their minds about the purchase entirely. When should you ask them then? Well, for instance, you can send them a follow up email or a message a few weeks later, which is enough time for them to get to know your phone cases. You can also ask them after they have tagged your business on their social media accounts, if they have referred a friend, or if they are spending time on your website browsing other items.
- Ask Your Customers in Person
If you are selling your phone cases offline as well, or if you have a habit of hosting events which your customers can attend, strike up a conversation with them about your product and ask them if they have liked it. Let them know that their opinion matters and ask them for a review. In most cases, they will respond positively.
As you can see, getting good reviews is not just about the quality of your phone cases, but also about the experience you provide for your customers. If you implement these tips, your customers will have no choice but to praise you and your company. If you want to see some examples of how the top companies do it, please see this article: 4 Etsy Sellers Making Over $100,000 Per Year Selling Phone Cases