Have you recently decided to launch an online phone case business? Congratulations! You are headed in the right direction! However, if you want to ensure that your investments will bring you a desired level of profit, you should foresee the possible challenges.
You should be aware that e-commerce is full of pitfalls which can stop your company from achieving success. To avoid big financial mistakes, check the following six things which you should consider in advance.
Remember that the first thing you should do is to research your target audience. When you clearly understand who your buyer persona is you can design an outstanding strategy.
You should find the answers to the following questions:
- Who is the target audience for your company? Will your phone cases be popular among men or women, teenagers or adults, etc.?
- What is the income level of your potential customers? How much are they ready to spend on phone accessories?
- How often does your target audience buy new phone accessorize: once per month or once per year?
- Which shopping platforms are the most popular with potential buyers: specialized online stores, Amazon, eBay, AliExpress?
Channels of distribution
When you know who your target audience is and how it behaves online, you can choose the most suitable channel of distribution. You could sell your phone cases via Amazon, eBay, or Etsy. Before making a final decision, you should also take a look at such growing digital marketplaces as Fancy.com, Luulla, Bonanza, and Society6.
Your task is to evaluate the pros and cons of every platform and pick up the one which serves the needs of your new business the best. Try to figure out usage of which distribution channel will match your marketing strategy and will not cost you an arm and a leg. While Case Escape provides the equipment to start your business, they also provide valuable resources in training and support which will guide you to make the right decisions.
Pricing decisions are crucial for the success of your online phone case business strategy. If you want to beat the competition, it doesn’t necessarily mean that you should set the lowest price. Most people believe that cheap goods are bad in quality, so customers always try to pay a little bit more to get a better product. The customized cases you’ll be selling deserve a higher price tag compared to some of the cheaply made competition you may see for sale online.
Moreover, shoppers are ready to spend even more when it comes to unique designs and one-of-a-kind models. If you can offer something brand new in your niche, feel free to charge a price higher than the current market price. Daphna Miller, a marketer at Trust My Paper states: “If you drive customers’ curiosity around your exclusive phone cases, you will be able to generate enormous revenue, just like Apple does.”
Shipment and payment methods
When you sell products online, you are obliged to provide convenient and affordable shipment methods. Since phone cases are light-weight and inexpensive items, you should try your best to find a way to deliver them in a cost-effective way. Yep, shoppers will not pay a delivery rate if it exceeds 25% of the value of the item.
You should decide whether you will ship orders via USPS, DHL or FedEx. If you wish, you can allow buyers to choose delivery service on their own and offer expedited shipping options as well for a premium. Try pricing your cases in such a way that allows you to offer discounts and free shipping from time to time to draw more attention to your shop.
If you want to start your phone case business successfully, it’s important to understand where the tech industry is headed. You should conduct market research to understand which smartphones and, consequently, cases will be in trend this season. Case Escape helps with this by providing the newest cases, weeks before the phone is released. This allows your to capitalize on initial sales and be ahead of your competition.
For instance, if experts say that new Samsung s10 will take the U.S. market by storm while sales of iPhone X will decline, you must consider this information. It will help you to craft an accurate plan of production. If you manufacture cases for the phones, which are in the highest demand, you will easily boost sales.
Social media trends
Social media reflects everything that is currently happening in the world. Do you want to know what kinds of phone cases are popular today and what designs will be in trend next month?
Just take a closer look at Instagram posts published by Kim Kardashian, Emily Ratajkowski and other digital influencers. Millions of followers look for the products, including phone cases, similar to those used by celebrities.
Screenshot sources: https://www.instagram.com/p/BsJsNcOnFDP/
Moreover, it’s important to monitor the most discussed topics and themes. Are unicorn icons still in trend? Not really. Some phone case designs phase out and will not be as popular as they were one year ago, while other new designs will rise to the top.
And what are the most discussed topics in January 2019? A post with a regular egg has beaten world record and became the most-liked post on Instagram. It’s likely that in the nearest future people would like to buy phone cases with funny images of the egg and inspirational quotes. So, you should try your best to meet the demand and be ahead of the curve.
Screenshot sources: https://www.instagram.com/p/BsOGulcndj-/
Wrapping It Up
In the digital era, everyone can start an online business. However, there are always lots of issues you should consider before making any investments. If you are about to launch a phone cases business, you should conduct market research and find answers on all the questions you currently have. Case Escape is here to help! Please leave a comment below with questions or contact us directly through our website if you are considering getting started. You can also see some sample products here.